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Immunity Market Streetwear 

Wear your health on your sleeve
In the summer of 2021, the world began its downward slope from the pandemic that started the year prior. Stores, restuarants and pretty much every other public space was back to full capacity as society started its climb to the 60% vaccination rate required for herd immunity. So to help immunized individuals identify other immunized individuals to safely hang with out in the wild, we got to design an entire post-pandemic streetwear line that allowed people to wear thair vaccine card right on the clothes they’re already wearing.


AGENCY: CALLEN
CCO: Craig Allen
CREATIVE: Weston Bliobenes, Mingyo Lee

PRODUCTION: Craftwork Design Co. PRODUCTION: Artscape Creative
PHOTOGRAPHY: Cassie Carlson





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